Yelp Raising More Money, Opening NY Office [Silicon Alley Insider]

Web dining/nightlife/shopping review startup Yelp, one of the Valley's darlings of the last few years (and one of the few useful mobile Web sites) is raising more money and is opening a New York office.

Yelp "will soon announce" a new $15 million round led by DAG Ventures, giving the company a valuation around $200 million, TechCrunch reports. Yelp will use the money to open a New York office, expand to other regions, and grow their sales team. The company has raised about $31 million, TechCrunch says.